The marketers cannot
deny the fact that the “Content is king.” The internet is full of information,
and the amount of data is increasing day by day. Creating valuable content on a
daily basis can be a task for content creators. Despite putting a lot of hard
work, you cannot guarantee that your content will attract traffic.
But, you can also repurpose your content. It means you use your
original content and present it differently. Presenting your content in new
formats will add newness while saving you time. In this article, we will give
you some tips on how you can repurpose your content:
Design infographics
Visuals are one of the most efficient and engaging forms of
content. Your existing content may have some critical data to share and
process-oriented information that you can convert into infographics.
Infographics are catchy and appealing to viewers, and it helps them to grab the
information faster.
Share blog quotes on social
media platforms
If your blogs have quotes in it, share them on social media in the
form of an image. Before sharing, make sure you use a quote that can connect
with your audience. Sharing some key takeaways is also an excellent trick to
attract more eyeballs.
Create a blog video
Video is one of the emerging forms of content on the internet
right now. Creating a blog video will increase the chances of getting more
traffic. You can easily create a blog video and highlight significant points in
it. Depending on your blog size, you can create small videos and large videos.
Use Quora
Whenever you type any question on Google, Quora always shows up
on the first page. Quora is a perfect platform to enhance your audience in your
niche. You can use your blog posts as a source for your answers on Quora. You
can also give the link of your blog after adding some relevant details. It will
increase the traffic on your blog.
Host a webinar
You can share your existing blog in a more exciting format that
catches more attention, and hosting a webinar can do this for you. People pay
more attention to the webinar. You can compile some of your major blogs and
present them to your audience in a different way.
Upgrade your existing blog
Upgrading your existing blog with recent data grabs the
attention of your audience. It ensures you get regular traffic on your blog
posts and gives your audience more updated versions of your blog.
Use different platforms
Other platforms like Medium and Reddit allow you to republish
your blogs to grab a broader audience. You can create your account on their
platforms and publish your existing content.
Post on Linkedin
Linkedin is the perfect platform for your business-related
content. You can re-create your existing blog posts in a shorter version and
post it on LinkedIn. You can mention your blog in pointers to grab more retention
and add links to your original content in the end. Posting on LinkedIn helps
you in increasing your professional network.
Conclusion
As per the 80/20 rule, you are supposed to spend 20% on creating
new content and 80% on promoting it. You don’t have to create original content
every day. Repurposing your old content holds more possibility of attracting
new traffic and engagement.
Devin Smith is a creative person who has been writing blogs and
articles about cyber security and utility software programes. He writes about
the latest updates regarding office.com/setup and
how it can improve the work experience of users. His articles have been
published in many popular e-magazines, blogs and websites.
