Instagram Live is a
remarkable feature by Instagram to gain followers and to sell your
products. Going live on Instagram not only allows you to engage with your
followers but also helps in getting full public attention. Once you connect
with the audience through this feature, you can then showcase your recently
launched products for sale and increase your online business. The audience can
even ask product-related information by putting their questions in the form of
comments which will be visible to you and other people in real-time. You can
use this as an opportunity to answer their queries while you are live and bring
clarity regarding your product and its usage. This will have a positive impact
on the customers as they can get their doubts cleared on the spot, and their
honest feedback in real-time will make you a trustworthy seller amongst the
others. Coming live on Instagram will make you appear in the newsfeeds of other
people which will increase your audience reach. The more the number of people
join you, the more you will get a chance to interact with a broader audience
and benefit from them. Each time you come live on Instagram; your followers
will get notified in their newsfeeds that you are live, and they may instantly
join you for the latest updates.
Even if you have ended your Live session with the audience, your
audience, or anyone visiting your profile can still see your Live session as it
will remain there in the form of an Instagram story. This is a great feature.
The users who were not able to connect with you while you were Live on
Instagram, can then see your Live session in your stories. Another good thing
for your business as it will let you reach a more significant number of users,
thereby increasing your business reach.
Recently, Instagram has released an option of saving your live
videos to let them appear on your profile. In short, once you appear to live,
you can now save your live videos and broadcast it to Instagram Live TV (IGTV)
for as long as you want. You can also select the time limit for it to appear on
your profile. Now you can also watch the live videos on your desktop screens to
have an excellent viewing experience.
We have mentioned below a step by step guide to promote your
business with Instagram Live.
Settings
Adjustment
Before
you appear to live on Instagram, make sure you have checked all the required
settings. It is good to cross-check all the settings before coming Live. You
can check it by clicking on the Camera which is available for Instagram Stories
and select the option of live mode by swiping. A settings icon will appear on
the top left corner of your screen. Click on it and adjust the settings
accordingly as per requirements.
Settings
for Automatically Hiding the Comments That Spread Hate
You can
perform settings for automatically hiding the comments that may look offensive.
To hide the comments that are not appropriate, you can click on “Privacy”,
“Comment Controls”, “Turn on Hide Offensive Comments”. These setting should be
performed before you come live on Instagram.
Instagram
Live
After
checking all the required settings, you can click on the Camera available for
Instagram stories. Once you do this, you can select the option of coming live
by swiping. After doing this, you will have to click on the “Live” icon which
you will find at the bottom of the screen. Once you have created a live
session, let a higher number of users join your session by waiting for some
time. In the meanwhile, you can wish everyone or perform something or ask some
questions from the already joined users. Once the number of joined users match
your expected criteria, you can proceed.
Interaction
with Clients
You can interact with users by giving them replies verbally or
through direct messaging on the spot during the live session. You can also ask
opinions from other viewers by sharing a question which one of the viewers has
asked during the live session. In the meantime, you can also add a second
person to your live session for some discussions.
Adding
Relevant Information on the Top
You can also add your comment and pin it on the top of the
comment section. By using this option, you can place a heading that will appear
on the top of that section. Doing this will let the newly joined users know
what your live session is all about as soon as they enter the live video. You
can also add filters to your live session or add an image as well as video on
your live screen by using the button at the bottom right corner of your screen.
Ending
the Live Session
Once you have interacted with the audience and discussed the
topics or successfully promoted your newly launched product, you can end the
live session by clicking on the ‘End’ button on the top right corner of the
screen. After completing the live video, you can then tap on the ‘Save’ button
to save it or the ‘Share’ button to share it with your IG Stories.
Devin
Smith is a creative person who has been writing blogs and articles about cyber
security and utility software programes. He writes about the latest updates
regarding office.com/setup and how it can improve the work
experience of users. His articles have been published in many popular
e-magazines, blogs and websites.
