GIPHY is a medium that allows its
users to search and share soundless short videos that resemble the animated GIF
files. The digital market has witnessed the rise in the use of GIFs in branding
and networking in recent years as they bring out a little chuckle with some
pieces of information. Google keeps ranking the best content through SEOs, and
the ranking of content keeps changing over time.
GIFs last up to 5 seconds and are a
fun way to attract the eyes of the content consumers. If optimized wisely, brands
can gain an advantage by using GIFs. If you are looking for ways to optimize
your site or content skilfully, keep reading the following tips to get yourself
better at this game.
Optimize
Animated GIFs on GIPHY
- Use Keywords
Just like any other
medium, GIPHY also employs the use of keywords. But the precise trick is to use
descriptive keywords, and you’d want to make sure that you are sourcing
relevant keywords to describe your content’s visuals. GIPHY cannot read alt texts,
and to comprehend the text’s range, it hinges on the tags attached to the
keywords. GIPHY also recommends including primary nouns, brand name, and the
action taking place in the image for better engagement and should not be used
unnaturally.
- Scrutinize
your Competitors
If you’re pristine to the digital
market, you can check what your competitors are up to, so that you can get a
ballpark figure. Do not copy but take inspiration from different sites to
recognize the type of tags and keywords are being used in the field of your
brand’s interest ideas. You can use hashtags for searching GIFs.
- Minimum Tags
As per GIPHY’s
recommendations, a brand, content, or page should make use of a minimum of ten
tags in each of its GIFs. To raise your content in the eyes of SEOs, remain
true to your content, relevance, and quality. It will bring you to the
forefront in the eyes of readers as well.
- Be Creative
Creativity in your
GIFs is another key to master this whole process. You must be empathetic to the
readers, by which we mean to ask you to check your page/content with the
perspective of a reader. Things you might want to ask yourself are: Is my
content mind-pleasing? Is this relevant to the content while making me giggle a
little? Look at your content from other’s perspectives to get a clear picture.
Bring some reaction out of your audience through your original creativity.
- Learn keywords
By this, we don’t mean to ask you to
mug keywords. We recommend you to have good knowledge about the keywords that
are more often than those not used in your branding’s field. You can generate
keywords related to the brand’s existing advertisements and include modest
political or non-political satires and jokes. Don’t forget to engage with the
social media community as that’s where you can engage with countless
millennials.
Devin
Smith is a creative person who has been writing blogs and articles about cyber
security and utility software programes. He writes about the latest updates
regarding office.com/setup and how it can improve the work experience of users. His articles
have been published in many popular e-magazines, blogs and websites.
