SEO is not a new term in the
marketing segment. SEO is the primary technique to drive organic traffic to
your website. But it can be quite intimidating for new marketers as it involves
many techniques, and not everyone can drive results from SEO. The backlink is
one of the many techniques of SEO that impacts your ranking on Google. So if
you are a newbie and overwhelmed with the term “backlinks,” then stay tuned as
we will decode the term “backlinks” and everything you need to know about them
in this article.
What are backlinks?
When one website links another
website, a link is created, which we generally call a backlink. Multiple
backlinks help your website to rank on Google and other major search engines.
Other names of backlinks are “inbound links,” “incoming links,” and “one-way
links.” When users click on a backlink, they are redirected to another website.
Backlinks are also known as “votes.”
How do backlinks work?
As we mentioned above, backlinks
are links from another or external websites. As per the Google algorithm, pages
with more backlinks generate more organic traffic. So, the more backlinks you
have, the better is your ranking on SERP.
An important point to note here
is your backlinks must be from reputed websites. Google is capable enough to
detect spammy links. So, make sure your links are coming from high authority
and highly credible websites to rank your website on SERPs.
Another critical point that you
need to pay more attention to is the keyword in your backlink. The link you
receive from an external site should include your target keywords. If your
target keyword is “PPC,” then it should be mentioned in your backlink. This
will help Google to understand what your link is all about and confirm it by
crawling your page.
What are Reciprocal
Links?
Reciprocal links are links that
two websites receive from each other. This sounds convenient, but reciprocal
links have a controversial image in the SEO segment. Multiple reciprocal links
from non-authoritative websites can hurt your SEO efforts.
But reciprocal links are
beneficial if you hold a pre-existing relationship with another business, and
you both link each other’s sites.
Types of backlinks
Below are the five best types of
backlinks you can receive from external websites:
- Editorial backlinks
You receive editorial backlinks
when an external website refers their users to your website for quality
content. You must have read many articles where the writer refers you to
another author’s article on the same subject. You can earn editorial backlinks by
creating quality and relevant content.
- Guest Blogging Backlinks
Many websites allow a backlink
for posting a guest post for them. You can search for various blogging
opportunities by contacting the blogs that share similar content.
- Business Profile Backlinks
If someone mentions your
business via various platforms like Facebook, Twitter, and Instagram, those
links are known as business profile backlinks.
- Webinar Backlinks
If you have just conducted a new
webinar, you can create a webinar recording as a backlink. You can also receive
new backlinks from various businesses looking to add more on the subject.
- Free Tool Backlinks
Free Tool Backlink is very
beneficial for businesses who want to offer a demo or a free version of their
paid tool. If you are offering a paid tool, you can provide a scaled-down
version of your tool to get free tool backlinks.
Now, as we have gone through the
types of backlinks, let’s understand “Dofollow” and “Nofollow” links and their
impact on SEO.
What are Dofollow links?
Dofollow links tell search
engines to notice it and consider it for SEO value. A Dofollow link will be
automatically created when you will include a backlink.
What are Nofollow links?
As we have mentioned earlier,
backlinks from low-quality websites harm your SEO. By mentioning Nofollow
links, you are telling Google to disregard the links so that it won’t harm your
rankings on SERP.
Conclusion
Backlinks are majorly used by
most marketers to improve their ranking on Google’s search engine result page.
You can access the information mentioned above if you are new to backlinks to
understand them better.
Daisy
Martin arrived on the cyber security scene in the early 2000s when
virus and malware were still new and slowly evolving. Her longtime affair with
writing with an interest in the cybersecurity industry, combined with her IT
degree, has contributed to experience several aspects of security suite
industry such as blogging at norton.com/setup.
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